Broker Deal Placement
Brokers place loan deals by referring opportunities to financing partners with a signed referral agreement. When a deal does not fit the broker's lender lineup—or was declined elsewhere—the broker can send declined business loans for second look evaluation. The financing partner evaluates the opportunity and, if appropriate, matches it to a lender in their network.
Brokers routinely encounter deals that do not fit their lender lineup. A bank decline, exposure cap, or credit issue may leave a solid opportunity with nowhere to go. Understanding how brokers place loan deals—through referral rather than direct brokering—helps brokers extend their reach without adding lender relationships. The referral partner evaluates the deal and may match it to a lender with different guidelines. No approval is promised; each deal is reviewed on its merits.
The referral partner network evaluates opportunities that may qualify depending on structure, revenue, collateral, and lender guidelines. Send declined business loans for evaluation. See broker deal placement network for the network concept. Deal placement network and commercial finance deal network describe related structures. How brokers make money referring loans explains compensation.
How brokers place loan deals through a referral partner:
Brokers who place deals through a referral partner do not broker the loan. They introduce the opportunity; the financing partner evaluates it and, if appropriate, works with a lender to fund it. The broker's role is referral—not origination, underwriting, or closing. This distinction matters for compliance, compensation, and process. See commercial finance broker program for program details. Business loan broker network describes the broker network concept.
Deals are reviewed based on multiple factors: credit profile, revenue, time in business, collateral, industry, and structure. Opportunities may qualify depending on how these factors align with lender appetites. No approval is promised—each deal is evaluated on its merits.
Brokers use placement when deals fall outside their primary programs. A decline from one lender does not mean no options exist. Lenders have different credit boxes, program limits, and risk appetites. Placement provides a channel to explore alternatives. Where brokers send declined deals explains the destination. Hard-to-place business loans describes the type of deal. Second look business lenders may evaluate deals declined elsewhere.
Placement is not a guarantee. It is an additional path to explore when the first path did not work. Send declined business loans for review through the referral partner process. Review the referral agreement before submitting.
Submit borrower and request details by email.
We evaluate the opportunity and identify possible funding paths based on multiple factors.
Brokers stay informed throughout the process.
When a deal closes, brokers may receive 35% revenue share per the agreement.
FAQ
Brokers place loan deals by submitting opportunities to a financing partner with a signed referral agreement. The broker introduces the borrower and deal; the financing partner evaluates and may match the deal to a lender. The broker does not broker the loan—they refer it and may receive revenue share when it closes.
Brokering involves the broker facilitating the loan directly with the borrower and lender. Referring means the broker introduces the opportunity to a financing partner who evaluates and places it. Referral partners do not broker the loan—they refer and may receive revenue share.
Yes. Brokers can submit declined business loans to a referral partner network for second look evaluation. Each deal is reviewed on its merits; approval is not guaranteed. The network may match deals to lenders with different credit boxes or guidelines.
Brokers typically receive revenue share when a deal closes—often around 35%. Payment is issued within 30 days of funds received. Compensation is based on successful placements, not introductions alone.
Yes. Brokers must review and sign the referral agreement before submitting any deals. The agreement defines compensation, protects both parties, and establishes the process.
Brokers may place equipment financing, working capital, term loans, lines of credit, SBA-related financing, accounts receivable financing, fleet financing, and other commercial finance products. Options depend on deal structure and lender appetites.
Brokers with a signed referral agreement can send declined deals to a referral partner network. The network evaluates the opportunity and may match it to a lender with different guidelines. See where brokers send declined deals for more.
Have a deal to place?
Review the referral agreement, sign it, and submit opportunities for evaluation.
