Placement Networks
A business loan placement network connects brokers, vendors, and advisors with lenders who evaluate and potentially fund business loans. When a deal does not fit a primary lender or when the referral partner lacks direct relationships, the network provides another path for evaluation.
Brokers cannot maintain direct relationships with every lender. Vendors cannot fund every buyer through in-house programs. Advisors need a path to connect clients with financing. Placement networks fill the gap by facilitating introductions between opportunities and lenders.
A business loan placement network operates as an intermediary. Referral partners—brokers, ISOs, equipment vendors, CPAs, consultants—submit deals. The network evaluates each opportunity and, if appropriate, matches it to a lender in their network. The referral partner does not broker the loan; they introduce the opportunity and may receive revenue share when the deal closes.
Placement networks handle a range of products: equipment financing, term loans, working capital, lines of credit, and more. Eligibility depends on lender guidelines, borrower profile, and deal structure. Each opportunity is evaluated individually. No funding is promised—lenders make decisions based on their own criteria. Learn more about commercial finance deal placement and the referral agreement process.
Different referral partner types use placement networks for different reasons:
Placement networks operate through referral agreements. The partner reviews and signs the agreement, then submits borrower and request details by email. The network evaluates the opportunity and identifies possible funding paths based on credit profile, revenue, time in business, collateral, industry, and structure. If a lender may consider the deal, the network facilitates the connection.
Referral partners stay informed throughout the process. When a deal closes, they may receive revenue share—often around 35%—per the agreement. Compensation is based on successful placements. The network does not guarantee funding; each deal is evaluated on its merits. Send declined business loans and hard-to-place business loans for evaluation through the referral partner process.
Broker with term loan need. A broker's client needs a term loan; the broker's lenders focus on MCA or equipment. The broker submits to a placement network. The network may match the deal to a term loan lender with different guidelines.
Vendor with declined equipment buyer. A machinery vendor's in-house program declined a buyer. The vendor refers the deal to a placement network. Alternative equipment financing may be available depending on structure and collateral.
Consultant with capital-seeking client. A business consultant's client was declined by their bank. The consultant refers through a placement network. Revenue-based or alternative structures may create options depending on the evaluation.
To participate in a business loan placement network, review and sign the referral agreement. The agreement defines compensation, protects both parties, and establishes the submission process. Once signed, you can submit opportunities for evaluation.
Placement is not a guarantee. It is an additional path when other paths have not worked. Where brokers send declined deals and lenders that take declined deals are related topics. Review the agreement before submitting any deal.
Submit borrower and request details by email.
We evaluate the opportunity and identify possible funding paths based on multiple factors.
Partners stay informed throughout the process.
When a deal closes, partners may receive 35% revenue share per the agreement.
FAQ
A business loan placement network is a system that connects referral partners—brokers, vendors, advisors—with lenders who evaluate and potentially fund business loans. The network facilitates introductions; lenders make funding decisions based on their guidelines.
Brokers use placement networks when deals fall outside their primary lender relationships. They submit opportunities to the network; the network evaluates and may match the deal to a lender. Brokers may receive revenue share when deals close.
Yes. Equipment vendors whose in-house financing declines buyers can refer deals to placement networks. Alternative financing may be available depending on structure, credit, and collateral. Vendors may receive referral compensation when deals close.
Referral partners typically receive revenue share when a deal closes—often around 35%. Payment is issued within 30 days of funds received. Compensation is based on successful placements, not introductions alone.
Yes. Referral partners must review and sign a referral agreement before submitting deals. The agreement defines compensation, protects both parties, and establishes the submission and evaluation process.
Placement networks may handle equipment financing, term loans, working capital, lines of credit, and other commercial finance products. Eligibility depends on lender guidelines and deal structure. Each opportunity is evaluated individually.
Have a deal to place?
Review the referral agreement, sign it, and submit opportunities for evaluation.
