Deal Placement
Commercial finance deal placement connects business financing opportunities with lenders who evaluate and potentially fund them. Brokers, vendors, and advisors introduce deals; financing partners match opportunities to appropriate lenders based on structure, credit profile, and program guidelines.
Not every broker, vendor, or advisor has direct relationships with every lender type. Deal placement networks extend reach by connecting opportunities with financing sources that may consider them. When a deal does not fit a primary lender, placement creates another path.
Commercial finance deal placement serves brokers who need lender options beyond their current lineup, vendors whose in-house programs cannot accommodate every buyer, and advisors whose clients need financing introductions. The referral partner submits the opportunity; the financing partner evaluates it and, if appropriate, matches it to a lender. No funding is promised—each deal is evaluated on its merits based on credit, revenue, structure, and program fit.
Placement networks operate through referral agreements that define roles and compensation. Referral partners do not broker the loan; they introduce the opportunity and may receive revenue share when a deal closes. This model allows brokers, vendors, and consultants to monetize relationships without becoming lenders or taking on underwriting responsibility.
Situations where deal placement is often used:
Deal placement follows a defined process. First, the referral partner reviews and signs the referral agreement. Then they submit borrower and request details by email. The financing partner evaluates the opportunity and identifies possible funding paths based on credit profile, revenue, time in business, collateral, industry, and structure. If a lender in the network may consider the deal, the financing partner facilitates the connection.
Referral partners stay informed throughout the process. When a deal closes, they may receive revenue share—often around 35%—per the agreement. Compensation is based on successful placements, not introductions alone. Each opportunity is evaluated individually; eligibility depends on lender guidelines and deal fit.
Broker with equipment deal. A broker has a client who needs machinery financing. The broker's lenders focus on working capital. The broker submits the deal to a placement network. The network may match the deal to an equipment lender with different guidelines.
Vendor with declined buyer. An equipment vendor's in-house program declined a buyer due to credit. The vendor refers the deal to a placement partner. Alternative equipment financing may be available depending on structure and collateral.
CPA with client needing capital. A CPA's client was declined by their bank for working capital. The CPA refers the client through a placement network. Revenue-based or alternative structures may create options depending on the evaluation.
Brokers use deal placement when deals fall outside their primary lender lineup. Vendors use it when in-house financing cannot accommodate a buyer. Consultants and CPAs use it when clients need financing introductions. The common thread: a need to connect an opportunity with a lender who may evaluate it.
Deal placement is not a guarantee of funding. It is a path to explore when other paths have not worked or when the referral partner lacks direct lender relationships. Send declined business loans and hard-to-place business loans for evaluation through the referral partner process. Review the referral agreement before submitting.
Submit borrower and request details by email.
We evaluate the opportunity and identify possible funding paths based on multiple factors.
Partners stay informed throughout the process.
When a deal closes, partners may receive 35% revenue share per the agreement.
FAQ
Commercial finance deal placement is the process of connecting business financing opportunities with lenders who evaluate and potentially fund them. Referral partners introduce deals; financing partners match them to appropriate lenders based on structure, credit, and program fit.
Brokers, ISOs, equipment vendors, CPAs, consultants, and other advisors with a signed referral agreement can participate. The referral partner submits the opportunity; the financing partner handles evaluation and lender matching.
Referral partners typically receive revenue share when a deal closes—often around 35%. Payment is issued within 30 days of funds received. Compensation is based on successful placements, not introductions alone.
Deal placement may include equipment financing, working capital, term loans, lines of credit, and other commercial finance products. Eligibility depends on lender guidelines, borrower profile, and deal structure. Each opportunity is evaluated individually.
Yes. Referral partners must review and sign the referral agreement before submitting deals. The agreement defines compensation, protects both parties, and establishes the submission process.
The financing partner evaluates the opportunity and identifies possible funding paths. Partners stay informed throughout the process. If a deal closes, the referral partner may receive revenue share per the agreement.
Have a deal to place?
Review the referral agreement, sign it, and submit opportunities for placement.
