Placement Platform
A broker deal placement platform gives loan brokers a structured channel to place declined deals and hard-to-place files. When primary lenders say no—due to credit, exposure, industry, or structure—the platform provides a way to send declined business loans for second look evaluation through a broader lender set.
A decline from one lender does not mean no options exist. Broker deal placement platforms provide a structured channel to connect brokers with lenders that have different credit boxes, program limits, and risk appetites. When your primary lineup cannot fund a deal, the platform offers an additional path.
Brokers routinely encounter clients whose deals fall outside their current lender box. Without a placement channel, those deals may die—and the client relationship may suffer. A broker deal placement platform provides a defined process: sign the referral agreement, submit the deal, and the financing partner evaluates and may match it to a lender. Financing options vary by lender; what one source declines, another may consider. See broker deal placement network for a related approach.
Situations where placement platforms are often used:
Placement platforms operate through referral agreements. A broker with a signed referral agreement submits the deal. The financing partner evaluates the opportunity and, if appropriate, matches it to a lender in their network. The broker does not broker the loan—they introduce the opportunity and may receive revenue share when the deal closes.
Deals are reviewed based on multiple factors: credit profile, revenue, time in business, collateral, industry, and structure. Opportunities may qualify depending on how these factors align with lender appetites. No approval is promised—each deal is evaluated on its merits. Learn more about commercial lending referral fees and where brokers find lenders.
Equipment purchase declined by vendor program. A manufacturer needs machinery; the vendor's in-house program declined due to credit. The vendor refers the deal to a placement platform. An alternative lender with equipment-backed financing may consider the deal depending on structure and collateral.
Working capital declined by bank. A contractor needs working capital; the bank declined due to industry or exposure. The contractor's CPA refers the client to a financing partner. Revenue-based or alternative structures may create options.
Broker deal outside lender box. A broker has a solid deal that does not fit any of their current lenders. They submit to a placement platform for second look. The platform may match the deal to a lender with different guidelines. See where brokers send declined deals for more.
Brokers use placement platforms when deals fall outside their primary programs. Vendors use them when in-house financing declines a buyer. Consultants and CPAs use them when clients need financing and have been declined elsewhere. The common thread: a need for a structured channel to explore additional options.
Placement platforms are not a guarantee. They are an additional path to explore when the first path did not work. Send declined business loans and hard-to-place business loans for review through the referral partner process. Review the referral agreement before submitting.
Submit borrower and request details by email.
We evaluate the opportunity and identify possible funding paths based on multiple factors.
Partners stay informed throughout the process.
When a deal closes, partners may receive 35% revenue share per the agreement.
FAQ
A broker deal placement platform is a structured channel that connects brokers to lenders and financing partners for declined or hard-to-place business loan deals. Brokers submit opportunities; the platform evaluates and may match deals to appropriate lenders. Brokers may receive revenue share when deals close.
Brokers with a signed referral agreement submit deals to the platform. The financing partner evaluates the opportunity and, if appropriate, matches it to a lender. The broker does not broker the loan—they refer it and may receive revenue share when it closes.
Yes. Deal placement platforms often specialize in declined and hard-to-place deals. Brokers can send declined business loans for second look evaluation. Each deal is reviewed on its merits; approval is not guaranteed.
Brokers typically receive revenue share when a deal closes—often around 35%. Payment is issued within 30 days of funds received. Compensation is based on successful placements, not introductions alone.
Yes. Brokers must review and sign the referral agreement before submitting any deals. The agreement defines compensation, protects both parties, and establishes the process.
The platform may work with equipment financing, working capital, term loans, lines of credit, SBA-related financing, accounts receivable financing, and other commercial finance products. Options depend on deal structure and lender appetites.
A placement platform provides access to additional lenders beyond your primary lineup. When your lenders decline or cannot fund a deal, the platform may offer a second look through lenders with different credit boxes, program limits, or risk appetites.
Have a declined deal?
Review the referral agreement, sign it, and submit opportunities for evaluation.
