Despite the legitimate income opportunity, many CPAs and financial advisors are reluctant to refer SBA deals. The hesitation typically comes from one of a handful of concerns — most of which are addressable once the rules are understood clearly.
"I'm worried about liability if the loan doesn't work out for my client."
This is the most common concern, and it is based on a misconception about the referral role. A referral source introduces a borrower to a lender. The lender makes the credit decision; the borrower decides whether to accept the loan terms. If the loan ultimately puts the business in a difficult position, that is the product of the credit decision and the borrower's business operations — not the referral. The referral source is not the lender, not the underwriter, and not the advisor who recommended the specific loan terms. As long as you are not representing that a client is qualified for a specific product when they are not, or steering them into a product that harms them for your own benefit, the liability exposure from a referral is minimal. This is not legal advice — consult your own counsel on your specific practice — but the referral role is meaningfully different from the underwriting role.
"I don't want to appear to be endorsing a specific lender."
You are not endorsing a lender — you are providing access to a resource. Advisors refer clients to attorneys, real estate agents, insurance carriers, and investment advisors regularly. A financing referral is in the same category. Disclose the referral relationship to your client (as described above), make clear that the client should evaluate the terms independently, and let the lender compete on its merits. The referral is a service to the client, not a guarantee of outcome.
"I'm not sure the fee rules are compliant."
This guide addresses the specific rules. The short answer: SBA explicitly permits referral fees paid by the lender to a disclosed referral source. The arrangement is not a gray area — it is governed by SBA SOP 50 10 and has been standard practice in SBA lending for decades. If you are still uncertain, ask the lender or broker you are working with to show you their SBA referral fee policy. Any SBA lender with an active referral program has written documentation of how they handle these fees in compliance with SBA requirements.
"The SBA approval process takes too long and I don't want my client waiting months."
This is valid. SBA 7(a) deals take 45 to 90 days, and some clients cannot or will not wait that long. The solution is to have a referral program that handles both SBA and non-SBA products — so when the client needs speed, you refer to an alternative product; when the client can wait and SBA terms are meaningfully better, you refer to SBA. A program that covers both gives you a solution for every situation.