Deal volume. More referrals mean more closed deals and higher total income. Partners who systematically refer—CPAs during tax season, equipment dealers on every declined buyer—build a pipeline.
Deal size. Larger deals earn more per transaction. A $500,000 deal earns roughly five times a $100,000 deal at the same structure.
Program terms. Revenue share (25–40%) and point-based structures vary. Some programs offer tiered rates: higher volume can mean higher revenue share. See referral fee structures.
Close rate. Only funded deals generate income. Quality introductions matter. Partners who refer declined business loans to programs that specialize in second look often see better close rates. A 40–60% close rate is typical for quality referrals; plan for volume and consistency to maximize total earnings.