Advisor Referral Program

Commercial Finance Advisor Partners

Commercial finance advisor partners are CPAs, fractional CFOs, financial consultants, and other advisors who refer clients to financing partners. When business owners need capital—for equipment, working capital, or growth—advisors with a referral arrangement can introduce them to partners who evaluate opportunities and, if appropriate, match them to lenders.

  • Introduce clients—no brokering required
  • 35% revenue share on funded transactions
  • Refer declined deals for second look review

Why Advisor Partners Matter

Advisors who work with business owners see financial needs early. When clients need capital, advisors with a financing referral option can connect them with partners who evaluate opportunities. This adds value without requiring the advisor to become a broker.

Advisors—whether CPAs, fractional CFOs, or consultants—often have deep relationships with business owners. They understand revenue, cash flow, and growth plans. When a client needs equipment, working capital, or expansion financing, the advisor can make an introduction to a financing partner. The partner evaluates the opportunity and, if appropriate, matches it to a lender. The advisor does not broker the loan.

Referral arrangements are governed by a signed referral agreement. The agreement defines compensation, protects both parties, and establishes the process. Advisors should review their professional obligations and firm policies before participating.

CPA vs. Fractional CFO Partners

CPA referral partnerships allow accounting professionals to refer clients who need financing. CPAs often focus on tax, compliance, and financial reporting. They see client financials regularly and may know when capital is needed before the client formally seeks it.

Fractional CFO financing referrals follow the same model. Fractional CFOs typically focus on strategy, cash flow, and growth planning. They may work with clients on budgeting, forecasting, and capital allocation—making them well-positioned to identify financing needs. Both CPA and fractional CFO partners introduce clients to financing partners; the partner evaluates and funds.

The referral process is identical: sign the agreement, introduce the client, and the financing partner handles evaluation and lender matching. No approval is promised—each deal is evaluated on its merits.

Referring Declined Deals

When a client was declined by a bank, credit union, or other lender, advisor partners can still refer the deal. Many financing partners offer second look review—evaluating deals that fall outside traditional lender guidelines. Alternative lenders may consider opportunities based on different criteria.

Partners can send declined business loans to financing networks for evaluation. A decline from one lender does not mean no options exist. Lenders have different credit boxes, program limits, and risk appetites. The financing partner evaluates each opportunity and, if appropriate, matches it to a lender in their network. No approval is guaranteed.

How the Advisor Referral Process Works

Agreement. The advisor reviews and signs the referral agreement before submitting any deals. This defines compensation, confidentiality, and process.

Introduction. When a client needs financing, the advisor introduces the opportunity to the financing partner. Basic borrower and request details are shared by email or secure channel.

Evaluation. The financing partner evaluates the opportunity and identifies possible funding paths based on structure, revenue, credit profile, and lender guidelines. Each deal is evaluated on its merits.

Communication. The advisor stays informed throughout the process. The financing partner handles lender communication and documentation.

Compensation. When a deal closes, the advisor may receive revenue share per the agreement—often around 35%. Payment is typically issued within 30 days of funds received.

Common Scenarios for Advisor Referrals

  • Equipment purchase—Client needs machinery, vehicles, or technology; advisor refers to financing partner.
  • Working capital gap—Client needs cash flow for operations; advisor introduces to financing partner.
  • Bank decline—Client was declined by bank; advisor refers for second look review.
  • Growth capital—Client planning expansion or acquisition; advisor refers for evaluation.
  • Debt refinancing—Client wants to restructure existing debt; advisor refers for options.

How Axiant Partners May Review Advisor Referrals

1

Agreement required

Advisors review and sign the referral agreement before submitting deals.

2

Deal submission

Submit borrower and request details by email.

3

Evaluation

We evaluate the opportunity and identify possible funding paths based on multiple factors.

4

Communication

Advisors stay informed throughout the process.

5

Revenue share

When a deal closes, partners may receive 35% revenue share per the agreement.

FAQ

Questions about commercial finance advisor partners

What are commercial finance advisor partners?

Commercial finance advisor partners are CPAs, fractional CFOs, financial consultants, and other advisors who refer clients to financing partners. The advisor introduces the opportunity; the financing partner evaluates it and, if appropriate, matches the client to a lender. Advisors may receive revenue share when deals close.

Who can become a commercial finance advisor partner?

CPAs, fractional CFOs, financial consultants, business coaches, and other advisors who work with business owners can become referral partners. Partners must review and sign the referral agreement before submitting deals. The agreement defines compensation and process.

Do advisor partners need to broker the loan?

No. Advisor partners introduce clients to financing partners. The financing partner evaluates the opportunity, matches it to lenders, and handles documentation. The advisor does not broker the loan. Compensation is based on successful placements, not introductions alone.

Can advisor partners refer declined deals?

Yes. When a client was declined by a bank or other lender, advisor partners can refer the deal for second look review. Partners can send declined business loans to financing networks. Alternative lenders may consider deals that fall outside traditional guidelines. No approval is guaranteed.

How do advisor partners get paid?

Advisor partners with a signed referral agreement may receive revenue share when referred deals close—often around 35%. Payment is typically issued within 30 days of funds received. Compensation is based on successful placements.

What is the difference between CPA and fractional CFO referral partners?

Both CPAs and fractional CFOs can refer clients. CPAs often focus on tax, compliance, and financial reporting; fractional CFOs may focus on strategy, cash flow, and growth. Both introduce clients to financing partners and may receive revenue share when deals close. See CPA referral partnership and fractional CFO financing referrals for details.

Do advisor partners need a referral agreement?

Yes. All referral partners must review and sign the referral agreement before submitting any deals. The agreement defines compensation, protects both parties, and establishes the process.

Advisor with clients who need financing?

Review the referral agreement

Sign the agreement and submit opportunities for evaluation.